MCBW 2019

“MCBW’s guid­ing theme “Design Con­nects” illus­trates both lifestyle and cul­ture of Munich and Bavaria in a unique man­ner. It is also rep­re­sen­ta­tive of the excep­tion­al syn­er­gy of design and busi­ness. Design con­nects – peo­ple with peo­ple, peo­ple with tech­nol­o­gy, anal­o­gous with dig­i­tal worlds, aes­thet­ics with func­tion and the prac­ti­cal with the sen­su­al. Design exper­tise is the foun­da­tion for and an inte­gral part of inno­va­tion. Design cre­ates iden­ti­ties, pro­motes com­mu­ni­ca­tion, offers ways of ori­en­ta­tion in an increas­ing­ly com­plex world – both on a region­al and glob­al scale,” said Dr. Silke Claus, CEO of bay­ern design, organ­is­er of MCBW. “And this is also the way to read the new key visu­al, which cheek­i­ly com­bines sev­er­al oppo­sites to form a sur­pris­ing union of nature and cul­ture, seri­al­ly pro­duced item and unique being –for­mal rigid­i­ty meets vibrant, wild beauty.”

Germany‘s biggest design event

For nine days, Germany’s biggest design event will show­case the cre­ative hub Bavaria and present its live­ly, enjoy­able and future-ori­ent­ed cap­i­tal of design. In March 2018, MCBW’s pre­vi­ous edi­tion fea­tured over 250 events by more than 200 part­ners. Host to more than 75,000 vis­i­tors, the two sec­tors CRE­ATE BUSI­NESS! and DESIGN SCHAU!tar­get­ed expert audi­ences and design afi­ciona­dos respec­tive­ly and pro­vid­ed in-depth knowl­edge as well as inspir­ing design experiences.

Design will come alive at MCBW’s CRE­ATE BUSI­NESS! sec­tor: design func­tions as an impulse for inno­va­tion, which will be made vis­i­ble to vis­i­tors who can also expe­ri­ence how an active design process helps give change a more human dimen­sion. Big ideas, sus­tain­able trends and new prod­ucts will be pre­sent­ed at the many con­fer­ences, sym­posia, work­shops, recep­tions and count­less oth­er events. MCBW will be your occa­sion to net­work; it is an event where the mak­ing of pro­fes­sion­al con­tacts will be pro­mot­ed as much as the trans­fer of in-depth knowl­edge and live­ly debate. It is an exchange of cor­po­rate world and design­ers on the one hand and cre­ative dis­ci­plines such as design, mar­ket­ing and archi­tec­ture on the other.

Investors con­nect with young entrepreneurs

MCBW START UP cre­ates a plat­form for investors to con­nect with young entre­pre­neurs. To this end, work­shops, coach­ing ses­sions, lec­tures and per­son­al meet­ings will be on offer. Stu­dio Night, the high­light of MCBW START UP, will be an oppor­tu­ni­ty for founders to present their ideas to the crit­i­cal pub­lic and cre­ate their pro­fes­sion­al net­work with experts.

At DESIGN SCHAU!, design afi­ciona­dos will be invit­ed to expe­ri­ence, exam­ine and explore the many­faceted aspects of design. Vis­i­torscan choose from a wide range of exhi­bi­tions, vernissages, events and activ­i­ties to dis­cov­er both Ger­man and inter­na­tion­al cul­tures of design at more than 100 venues across Munich and Bavaria. Come and explore the mul­ti­fac­eted cre­ative hubs in and around Munich!

About MCBW

MCBW is organ­ised by bay­ern design GmbH with the sup­port of the Bavar­i­an Min­istry of Eco­nom­ic Affairs, Region­al Devel­op­ment and Ener­gy as well as the state cap­i­tal Munich. iF Inter­na­tion­al Forum Design GmbH is the found­ing part­ner of MCBW. Oth­er impor­tant sup­port­ing part­ners of MCBW include BMW Group and Steelcase.