“MCBW’s guiding theme “Design Connects” illustrates both lifestyle and culture of Munich and Bavaria in a unique manner. It is also representative of the exceptional synergy of design and business. Design connects – people with people, people with technology, analogous with digital worlds, aesthetics with function and the practical with the sensual. Design expertise is the foundation for and an integral part of innovation. Design creates identities, promotes communication, offers ways of orientation in an increasingly complex world – both on a regional and global scale,” said Dr. Silke Claus, CEO of bayern design, organiser of MCBW. “And this is also the way to read the new key visual, which cheekily combines several opposites to form a surprising union of nature and culture, serially produced item and unique being –formal rigidity meets vibrant, wild beauty.”
Germany‘s biggest design event
For nine days, Germany’s biggest design event will showcase the creative hub Bavaria and present its lively, enjoyable and future-oriented capital of design. In March 2018, MCBW’s previous edition featured over 250 events by more than 200 partners. Host to more than 75,000 visitors, the two sectors CREATE BUSINESS! and DESIGN SCHAU!targeted expert audiences and design aficionados respectively and provided in-depth knowledge as well as inspiring design experiences.
Design will come alive at MCBW’s CREATE BUSINESS! sector: design functions as an impulse for innovation, which will be made visible to visitors who can also experience how an active design process helps give change a more human dimension. Big ideas, sustainable trends and new products will be presented at the many conferences, symposia, workshops, receptions and countless other events. MCBW will be your occasion to network; it is an event where the making of professional contacts will be promoted as much as the transfer of in-depth knowledge and lively debate. It is an exchange of corporate world and designers on the one hand and creative disciplines such as design, marketing and architecture on the other.
Investors connect with young entrepreneurs
MCBW START UP creates a platform for investors to connect with young entrepreneurs. To this end, workshops, coaching sessions, lectures and personal meetings will be on offer. Studio Night, the highlight of MCBW START UP, will be an opportunity for founders to present their ideas to the critical public and create their professional network with experts.
At DESIGN SCHAU!, design aficionados will be invited to experience, examine and explore the manyfaceted aspects of design. Visitorscan choose from a wide range of exhibitions, vernissages, events and activities to discover both German and international cultures of design at more than 100 venues across Munich and Bavaria. Come and explore the multifaceted creative hubs in and around Munich!
MCBW is organised by bayern design GmbH with the support of the Bavarian Ministry of Economic Affairs, Regional Development and Energy as well as the state capital Munich. iF International Forum Design GmbH is the founding partner of MCBW. Other important supporting partners of MCBW include BMW Group and Steelcase.