MCBW 2018

From March 3 to 11, 2018, the sev­enth edi­tion of Munich Cre­ative Busi­ness Week (MCBW) will offer expert audi­ences a trove of expert advice while design afi­ciona­dos will be delight­ed by inspir­ing design. Fol­low­ing the theme “Design trans­forms”, this year’s edi­tion offers a pro­gramme more com­pre­hen­sive than ever and a broad range of top­ics to explore.

“In this day and age, design ini­ti­ates change. Design touch­es peo­ple, makes tech­nol­o­gy tan­gi­ble, changes the way we think and makes the most minute of dif­fer­ences vis­i­ble. Design and archi­tec­ture make us re-think, help us be cre­ative and prompt us to cre­ate nov­el con­cepts for our every-day expe­ri­ences – in both our work and pri­vate lives. Good design improves pub­lic life as well as the qual­i­ty of life of every­one of us. I am delight­ed to fur­ther devel­op the suc­cess of MCBW and to present and high­light the city of Munich as a design hub and to wel­come its vis­i­tors to our two events, CRE­ATE BUSI­NESS! and DESIGN SCHAU!,” said Dr Silke Claus, CEO of Bay­ern design, orga­niz­er of MCBW. “Design rep­re­sents an immense val­ue for the econ­o­my at large, which is also illus­trat­ed by the fact that MCBW has enjoyed the sup­port of BMW Group from its very begin­ning. Last year, Steel­case joined MCBW as one of its indus­tri­al part­ners, and this year, we are proud to announce our new­ly forged part­ner­ship with Microsoft.”

DESIGN SCHAU! is MCBW’s shop win­dow, invit­ing all design afi­ciona­dos to take a peek. Dur­ing a total of 9 days, the show will present more than 150 events at over 120 loca­tions through­out the city of Munich, offer­ing audi­ences the oppor­tu­ni­ty to have a look, try some­thing new and gain a bet­ter under­stand­ing of design. With its many exhi­bi­tions, vernissages, events and activ­i­ties, Munich will present itself as a vibrant design cap­i­tal while MCBW’s orga­niz­er, bay­ern design, ensured that this year’s DESIGN SCHAU! will lead its vis­i­tors straight to the heart of Bavar­i­an and inter­na­tion­al design. One of the high­lights of the 2018 edi­tion will be the two-day mid­night bazaar, a major event fea­tur­ing shop­ping oppor­tu­ni­ties and oth­er activ­i­ties alike. “DEsigned in Bavaria”, an exhi­bi­tion orga­nized by the Ger­man asso­ci­a­tion of indus­tri­al design­ers (VDID), will offer vis­i­tors yet anoth­er high­light by mak­ing design tan­gi­ble via a col­lab­o­ra­tion with USM Industriedesign.

As part of CRE­ATE BUSI­NESS! MCBW will offer DESIGN DIALOGS to present great ideas, sus­tain­able trends and new prod­ucts. With numer­ous con­fer­ences, sym­po­siums and work­shops such as this year’s exclu­sive new­bie, a range of work­shops offered by the Art Direc­tors Club of Ger­many (ADC), DESIGN DIALOGS will ensure knowl­edge trans­fer for young cre­ative tal­ents. The uni­ver­sal design com­pe­ti­tion held at Oskar von Miller Forum will once again be part of this year’s pro­gramme, as will EDCH pre­sent­ing its new theme “The Idea Con­fer­ence for Edi­to­r­i­al Design” and TOCA ME.

As in pre­vi­ous years, MCBW FORUM will once again be the cen­tral meet­ing point locat­ed at Deutsches Muse­um, where a care­ful­ly curat­ed exhi­bi­tion and numer­ous lec­tures will illus­trate this year’s theme “Design trans­forms”. As such, MCBW FORUM 2018 will be the place to explore for all design afi­ciona­dos and the place to exchange ideas for all pro­fes­sion­al cre­ative minds.

MCBW START UP will enter its fourth suc­cess­ful sea­son in 2018. Its CRE­ATIVE DEMO NIGHT will once more be pre­sent­ed at Muf­fathalle, just oppo­site MCBW Forum at Muse­um­sin­sel. As a hot spot of cre­ativ­i­ty, the region of Mies­bach will act as MCBW’s region­al, Bavar­i­an part­ner for the sec­ond time run­ning. And last but not least, MCBW 2018 will present the award cer­e­mo­ny of the bian­nu­al fash­ion award of Munich, Münch­n­er Mod­e­preis. In 2018, Munich Cre­ative Busi­ness Week invites all par­tic­i­pants and vis­i­tors to be an active part of these excit­ing and inspir­ing exchanges.