4. July 2016

MCBW 2017

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If you would like to par­tic­i­pate in MCBW 2017 with a project, an event, a loca­tion, or a Cre­ative Spot, please apply by Octo­ber 7, 2016.

DESIGN CON­NECTS – THE SMART REV­O­LU­TION, Ger­many’s biggest design event will take place from March 4 to 12, 2017.

After the over­whelm­ing suc­cess of this year’s Munich Cre­ative Busi­ness Week with round­about 190 events that attract­ed more than 60,000 vis­i­tors, we are pleased to deliv­er yet anoth­er exten­sive pro­gram for the upcom­ing MCBW. The Repub­lic of Korea will fol­low Den­mark and the Nether­lands as the MCBW Part­ner Country.

These are the five focal themes of MCBW 2017:

Smart Peo­ple: Co-work­ing spaces inspire, dig­i­tal­iza­tion sim­pli­fies, col­lab­o­ra­tive con­sump­tion designs, crowd-sourc­ing enables, and upcy­cling pre­serves the future. Always with an eye on con­nect­ing people.

Smart Objects include wear­ables for the entire body. eHealth increas­es our qual­i­ty of life, smart grids sup­ply and, at the same time, save ener­gy con­tin­u­ous­ly, cyber-phys­i­cal sys­tems enable com­mu­ni­ca­tions between soft­ware and mechan­ics. Design ensures that all this occurs with peo­ple in mind.

Smart Cities: Return­ing pro­duc­tion sites to the cities is an actu­al vision of the future that requires shap­ing. Top­ics include smart mobil­i­ty, smart growth, and smart homes.

Smart Econ­o­my: How do you buy time? You can, for exam­ple, deploy intel­li­gent process­es such as com­put­er-inte­grat­ed man­u­fac­tur­ing, the Inter­net of Things, or smart factories.

Smart Brands: Brands no longer are devel­oped and com­mu­ni­cat­ed top-down but inter­ac­tive­ly, joint­ly with users. Brands tell sto­ries and lis­ten, they are adapt­able and elas­tic, they kin­dle our desire for hon­est communications.

We also will con­tin­ue our series of Meet­ings of MCBW Reg­u­lars in the run-up of the event. The first meet­ing will take place at the Rosen­thal show­room at Schäf­fler­hof at The­atin­er­straße 1. Part­ners and friends of MCBW will again have the oppor­tu­ni­ty to exchange ideas and opin­ions with each oth­er and with the MCBW team in a won­der­ful, hos­pitable environment.

To reg­is­ter for the first Meet­ing of MCBW Reg­u­lars, please send an infor­mal e‑mail to  contact@mcbw.de by Sep­tem­ber 8. Also, please con­tact us if you would like to host one of the fol­low­ing meet­ings, on Octo­ber 11 or Novem­ber 8.