18. February 2016

MCBW 2016 Media Day

Munich Cre­ative Busi­ness Week 2016 made a grand entry. On Feb­ru­ary 17, 2016, print, online, radio and TV jour­nal­ists gath­ered at the MCBW 2016 Media Day at BMW Pavil­ion in Munich for the first-ever media pre­view of the largest design event in Ger­many. Han­dling and inter­act­ing was express­ly encouraged!

Dr. Silke Claus, Man­ag­ing Direc­tor of bay­ern design GmbH, inau­gu­rat­ed the press event, empha­siz­ing the high­lights and inno­va­tions of MCBW 2016. In addi­tion to politi­cians and rep­re­sen­ta­tives of the cor­po­rate sec­tor, the jour­nal­ists were intro­duced to par­tic­i­pants from the Nether­lands, the part­ner coun­try of this year’s MCBW.

At the MCBW 2016 Media Day, the rep­re­sen­ta­tives of the media were intro­duced to the claim of MCBW 2016 – Design Con­nects Visions For Econ­o­my – and learned about the spe­cif­ic con­flicts between inno­va­tion and design, ethics and design, and crafts and design from pre­sen­ta­tions and exhibits. Con­trib­u­tors includ­ed rep­re­sen­ta­tives of the Cham­ber of Crafts for Munich and Upper Bavaria, the design cen­ter iF Inter­na­tion­al Forum Design, iF UNI­VER­SAL DESIGN GmbH, inno­va­tion cre­ators Hyve, MCBW Forum, Neue Samm­lung, Neue Werk­stät­ten, the Dutch design indus­try, Rosen­thal, and Ver­band deutsch­er Indus­triedesign­er (VDID). The media received a detailed impres­sion of the pro­gram of MCBW 2016 with close to 190 events.

In coop­er­a­tion with Fedrigo­ni, Ital­ian man­u­fac­tur­er of fine papers, Deutsche Meis­ter­schule für Mode pre­sent­ed spec­tac­u­lar appar­el made of paper. The entire col­lec­tion will be show­cased at the MCBW Recep­tion on Feb­ru­ary 22, 2016 at BMW Welt.