16. June 2015

Kick-off to the MCBW 2016

First Part­ners’ Meet­ing in Munich

On Mon­day, June 15th, at one of the kick-off events for the 2016 Munich Cre­ative Busi­ness Week (MCBW), in co-oper­a­tion with Die Neue Samm­lung – The Inter­na­tion­al Design Muse­um, event orga­niz­er bay­ern design intro­duced the event’s first new part­ners, pre­sent­ing ini­tial con­cepts and infor­ma­tion on the sta­tus quo of event preparations.

One of the main points of inter­est among the more than 150 par­tic­i­pants gen­er­was the forth­com­ing co-oper­a­tion with the Nether­lands. Dutch design­ers, for their part, are very keen to present their work at the MCBW in Ger­many. Just how strong and cre­ative the Dutch design busi­ness is was high­light­ed by the Dutch con­sulate gen­er­al in the open­ing speech. The atten­dees were also eager to see what Dutch design­ers will bring to the event in future.

For 2016, Germany’s biggest design event has come up with the mot­to “Design con­nects visions for econ­o­my”. Design builds bridges. Design has the poten­tial to take many thoughts, ideas and con­cepts, small and great, and trans­form them into a whole. The link between design and econ­o­my is the key to mak­ing social and eco­nom­ic vision a real­i­ty. On the agen­da for 2016 will be Indus­try 4.0, dig­i­tal lifestyle, mobil­i­ty, brand­ing, and fash­ion design, which is fea­tur­ing at the MCBW for the first time.

In 2016, the event for­mats will con­tin­ue to be extreme­ly var­ied. In addi­tion to exhi­bi­tions, work­shops, con­fer­ences and pre­sen­ta­tions, there will be a num­ber of new for­mats such as guid­ed tours, design work­shop vis­its, labs and oth­er spe­cial events. Design­er firms will also be able to par­tic­i­pate as loca­tion part­ners or pro­vide premis­es for cre­ative exchange. The MCBW’s “Cre­ative Spots” – inspi­ra­tional cre­ative offices, uni­ver­si­ties and col­leges, gal­leries or bars in Munich – are fur­ther tes­ti­mo­ny of the city-wide cre­ative poten­tial this event con­tin­ues to offer.

The MCBW has become the inter­na­tion­al face of the Bavar­i­an design busi­ness. This is why the orga­niz­ers have express­ly asked Munich-based loca­tion part­ners to open their doors to exter­nal design agen­cies and to orga­nize joint design events. bay­ern design is hap­py to help you find the per­fect part­ner for this.

The bay­ern design team head­ed by Dr. Silke Claus wish­es to build on the suc­cess­es of last year. As in pre­vi­ous years, the MCBW is backed and financed by the Bavar­i­an State Min­istry for Eco­nom­ic Affairs and the City of Munich.